The standards of beauty and fashion are highly volatile, and so are the standards of plus size clothing. Today the plus-size dress is most likely quite different from what used to be considered plus-size dress in the 1980-s, let alone the1950-s and earlier. And still, there is no final consensus in this regard.
One of the main points of this issue is a discrepancy between the fashion industry and the real world. The point is, in the professional sphere, the term "plus-size fashion clothes" is used for the apparel, which is size 8 (S) and larger. But in everyday life, plus-size women`s clothing starts at a size 12 (M) and up.
We all know that high fashion places high demands on professional models` sizes. The current fashion tends to pay more attention to plus-size clothing. There is a perception among the plus-size models that for a long time, the industry has been concentrating on thin bodies. But today the situation has changed, and we can see curvy models on the runway in plus size formal dresses more and more often. Demonstrating diverse bodies and showing perfectly-looking models, the fashion industry causes many women to feel more comfortable with their bodies. These gradual changes lead to changes in what is seen as plus size.
When you visit the plus size clothing stores, you may find that very often plus size is a rather loose concept. Some stores indicate a 12 (M) size clothes as plus-size, while the others prefer to start plus size with 14 (L) size. But when it comes to professional models, we speak about the range of sizes 8 (S) to 12 (M). In some cases, even size 6 can be regarded.
This is rather surprising information. Especially taking into consideration that in the United States of America, size 6 corresponds to a size small (S), while the average woman in the USA wears clothing of size 16 (L) -18 (XL). It`s pretty larger than size 6, isn`t it?
Brands and designers begin to realize that the market of plus size clothing deserves special attention. Recent years have been marked by the expansion of plus-size fashion. The new plus-size stores offer stylish clothing, increasing full-figured women`s self-confidence, and making this industry even more profitable.
To understand the parameters of the plus size fashion, we suggest you look at the dress size chart below.
We provide this size chart as an example. As we've mentioned above, the standards change very quickly, that’s why we advise you to check the actual information for your country.
But even today, a complicated relationship between the standards we hold women to and the ideals she measures herself against remains.
Ashley Graham is a plus-size model, who opposed this stereotype by saying that it's not plus size, but the normal size for 70% of Americans.
Being a size 14/16, Graham represents the “every woman.” She is a body activist, who regularly speaks at conferences and mentors youth at a body acceptance camp about body image, self-acceptance, and female empowerment.
“I’m here as someone who has to make a change in the industry,” she stated. “There are little steps along the way. There might be a year where there is a plus-size girl on the cover of Italian Vogue. But why can’t these wins happen all the time, every year?”
Her underlying message seems to be: Can you get past yourself and the labels people put on you?
“I have to remember that I have to be happy for me,” Graham said. “I got healthy and my career started to take off.”
Even though diversity is a modern trend, body size can`t be perceived unambiguously. Sizing shouldn`t affect women`s self-acceptance and love for their bodies.
So “Why is it okay to be sizeist, but not okay to be racist?”
It can be easy to pass off prejudice as an argument for health, yet health is undoubtedly a major factor in the debate over whether we should all embrace ourselves at any size. It also begs the question: What constitutes health?
Graham would argue that it’s less about hitting the gym and more about learning to love yourself. And from that point of view, she isn’t just standing up for bigger girls. On the other side of the scale, there are just as many thin girls fielding unsolicited commentary about their bodies and battling eating disorders. These skinny girls, or “straight-size” models (because they lack curves), also tell Graham she’s an inspiration. “They say they stopped throwing up because of me,” she said.
For this reason, Graham, alongside a collective of models called ALDA Women, is working to reach a younger generation of women who can help reshape the national conversation about health and beauty. Their message is one of self-love and confidence.
So love yourself and create bright images with the help of beautiful clothes, and not with the help of spoiled health.