The most expected fashion event of the year beginning has come: New York Fashion Week 2020 hits the runways. Designers, celebrities, media, fashion influencers, shutterbugs, and buyers – all they gather in New York City to see the brightest fashion shows.
A Little of History, a Little of Geography, and Some Politics
This is one of four world major fashion weeks, collectively known as the “Big 4.” The first New York Fashion Week (NYFW) was organized in 1943 and aimed to draw public attention away from France during World War II. It was a success, and now a citywide series of fashion events takes place twice a year.
This year it runs from February 7 to February 12, 2020. The core presentations can be viewed at Spring Studios with other shows at various locations around the city. NY fashion week offers two types of shows: industry and open-to-the-public.
“What I love about American fashion is the strong sense of optimism.” - Steven Kolb, president and CEO of the CFDA
Elie Tahari, NYFW, 2020
Traditionally, this is the time of protests and provocation, and this year is not an exception. Hot topics ranging from sustainability to gender discrimination are in the spotlight. On February 9, Hillary Taymour of Collina Strada, a well-known fashion ecoactivist, demonstrated her collection “Garden Ho.” Grass-covered runway, gardening tools, flower-printed blouses and jackets – the burst of naturality, which aims to motivate people to change their lifestyles.
Collina Strada, Vogue
Becca McCharen-Tran of Chromat replaced the runway with the gym, with the models participated in a workout wearing the new collection. Chromat claims that they create perfect garments “for of all shapes and sizes,” and always challenges traditional beauty ideals. In fall 2019 they invited Tess Holliday, a body-positive model, who hadn’t demonstrate women's plus size clothes on a runway before this invitation. This time their collection is inspired by the Olympics, and they protested against gender discrimination.
Becca McCharen-Tran of Chromat
“Why are women, intersex and non-binary athletes forced to undergo body modification and possible mutilation to compete as their true selves within an oppressive gender binary?” - Chromat’s Instagram
Great Shifts and Migrations
It’s a pity, but this season some prominent names are not listed in the Fashion Week NYC schedule. Tommy Hilfiger, Jeremy Scott, Phillip Lim, Pyer Moss, and others are not present at the event. This list is topped by CFDA chairman Tom Ford, who decided on moving his runway show to L.A., where he staged his show just two days before the Oscars.
Some designers stepped aside from traditional formats. Tanya Taylor offered comedy sketches with popular female comedians instead of a presentation or show. And it’s great that different formats are presented to the public and met with great success. This means that men’s and women's boutique clothing is still a point of attraction.
Zosia Mamet in Taylor’s Hilarious fall ’20 campaign